Dennis F. Holt

It is with profound sadness that we share the news of the passing of Dennis F. Holt. Dennis was a pioneering force in the media and advertising industry, a loving family man and a loyal friend to many. Dennis was deeply respected and known for his kindness and generosity while making everyone around him feel seen, heard, and supported. While his visionary approach to business reshaped the landscape of media and advertising, it was his humanity that made the deepest and most lasting impression. He led with heart, and it showed - in his friendships, his mentorship, and his unwavering belief in the potential of people.

Dennis built his companies based on integrity, care, and boldness. His legacy is etched not only into the evolution of the advertising industry, but into the lives of the many people he inspired and uplifted along the way.

Dennis’ life story was marked by both resilience and relentless drive. Born to father Carl, a Swedish immigrant, and mother Liela, a Norwegian immigrant, Dennis experienced hardship early on. When he was just 12, his father suffered multiple heart attacks and could no longer work, leaving the family to navigate years of financial struggle.

Soon after his father's heart attack, the family's hardships came to the attention of actor Ozzie Nelson, who was also of Swedish descent. He offered Dennis a job on the set of the popular television show, The Adventures of Ozzie and Harriet, and from then on Dennis would have small parts on the show.

Dennis would then go on to earn a baseball scholarship to the University of Southern California, where he played under the legendary coach Rod Dedeaux and studied public administration (Dennis would later be admitted into the USC baseball hall of fame). To support himself and family, he worked three part-time jobs and began selling radio airtime, laying the foundation for what would become one of the most influential careers in advertising.

Dennis quickly rose through the ranks, eventually being tapped by RKO to run a one-person office in San Francisco. That led to a national role selling television airtime in New York, and soon after, he set out on his own. In the 1960s, Dennis launched U.S. Media, a groundbreaking agency that for the first time banded small buyers together to access prime-time advertising. That bold idea helped spark a multi-billion-dollar industry. In 1970, he founded Western International Media (now Initiative Media) in Los Angeles, which revolutionized media management and transformed how advertisers operated across multiple industries. Under his leadership, Western became the largest media management company in North America, with 40 subsidiaries, before Dennis sold the company in 1995.

Never one to slow down, Dennis returned to his entrepreneurial roots in 2004 when he launched US International Media (USIM). With a vision of combining cutting-edge strategy with personalized service, he once again broke new ground - building one of the most successful independent media agencies in the nation.

Throughout his career, Dennis received many well-deserved accolades. He was named a Horatio Alger Award recipient as a member of the Class of 1998, an honor that recognized his perseverance through adversity, integrity, and commitment to helping others rise. He wasdesignated a South Carolina Ambassador of Economic Development, awarded the Meritorious Service Medal from the State of South Carolina, and bestowed South Carolina’s highest civilian and service awards: The Order of the Palmetto and The Order of the Silver Crescent.

A true philanthropist, Dennis co-founded AdRelief, a charitable organization designed to help people during times of life crisis, and he also was a founding member of Rebuild LA, which formed after the 1992 Los Angeles riots.

Dennis, known to many as “Uncle Dennis”, and his family moved from Los Angeles, CA to Charleston, SC in 2001 and since that time he was bicoastal. When in LA Dennis could be found with his kids and grandchildren, at dinner at Dan Tanas, Spago’s or La Scala, or with his team at the USIM offices. When in Charleston, he loved to fish and hunt at his family farm and spend time with wife Brooks and their four dogs, watch Jeopardy, and call friends and family on a daily basis.

This is a heartbreaking loss for our family, friends, and for everyone who had the privilege of knowing Dennis. But for all who knew him and the countless lives he touched, his presence endures. We remain inspired by his legacy as we honor the life of a truly extraordinary man.

Dennis is survived by his beloved wife, Brooks, and his three children, Clayton, Alexis, and Ashley (Maxx), as well as his five adored grandchildren, Olivia, Chloe, Charlotte, Goldie and Levi.

A visitation will be held at the J. Henry Stuhr Downtown Chapel on Tuesday, July 1st, 2025, from 5:00pm to 7:00pm. Services will be held at St. Michael’s Anglican Church Wednesday, July 2nd, 2025, at 11:00am. Arrangements by J. Henry Stuhr Inc. - Downtown Chapel.

There will also be a celebration of life ceremony held in Los Angeles, CA at a later date & time.

In lieu of flowers, his family has requested that donations be made to Tunnel to Towers Foundation or Wounded Warriors in Dennis' honor.